The art of selling without speaking.

VM is not the cherry on top: it’s the cake itself.
For an eye drooling VM, keep exploring.

VM on CALL

A shop which a correct VM is a shop that will attract more customers,
which means more sales but also more precision required
in maintaining a certain style and order.

The Visual Merchandisers we will send to your your shop
won’t “simply” put their creativity at work:
they will do that whilst sticking
to the concept that lies behind the window display or entire shops.
This can be done on a monthly, weekly or ever daily basis,
according to your needs.

VM tailoring

A good concept and an absolute honest design of your shop,
windows, customer flows, hanging system and so on,
is often just not enough. Sometimes what you need to sell more is a
damn good Visual Merchandising tailored for you.
By analysing your shop characteristics and fitting,
our Theideasfactory VisualMerchandising department will find out
the solution that best applies to your shop’s original concept.
All our Visual Merchandisers have a business management education,
plus they are absolute artists of folding and manipulation.
When one says “being in the right hands”.

before
after

The School

Both Theideasfactory Italy’s and China’s headquarters host a revolutionary Visual Merchandising school. We are so aware of its superiority that we nick-named it simply The School.

The School is the only school in the world where you will find all of these things:

Both Theideasfactory Italy’s and China’s headquarters
host a revolutionary Visual Merchandising school. We are so aware of its
superiority that we nick-named it simply The School.
with thousands of different samples, daily used by designers for their
inspiration and real project.
where to daily train and see thing applied “on the field”.
featuring dozens of installed real shop-window and shops mock-ups
(plus sculptures, moulds, casts, prototypes and didactic samples
and photosgalleries describing the making-of
of some of most challenging Theideasfactory projects)
to to see projects
from concept to production and VM application (learn-by-doing method)
download the PDF
photo gallery

Tools

Tools is a system built to be suitable for product exhibition both in windows and inside shops, combining technological research and design.

Above all, it allows a very simplified management of the space and image of the store, ensuring dignity, elegance and luxury.

The different accessories can then be adapted, modified and recombined endlessly, changing instantly the overall effect.